By combining avant-garde design with a bold style, TAG Heuer has become a pioneer in the watchmaking world. Since 1860, every watch made by TAG Heuer in Switzerland embodies our commitment to outstanding and ultra-precise performance. Thanks to our unique savoir-faire and new technologies, we at TAG Heuer continue to push boundaries and showcase our heritage.
Whether it is the first self-winding crown mechanism, the very first magnetic tourbillon, or the first luxury Connected watch in 2015: TAG Heuer has always made innovation its raison d’être. Across our four different production sites, TAG Heuer craftsmanship remains the driving force behind new, groundbreaking innovations in watch technology.
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