TAG Heuer has embodied Swiss avant-garde watchmaking since 1860. Each TAG Heuer watch is made in the Swiss Jura Mountains and is designed for high performance. Since the pioneering oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate and push the boundaries of accuracy with advanced technology. This passion for action, embodied by ambassador and F1 racing legend Ayrton Senna and on screen by actor Chris Hemsworth, is infused into every TAG Heuer watch. Following the world of high-octane motorsports, TAG Heuer Carrera, Monaco or Autavia watches are icons born on the wrists of champions. They take on any challenge under pressure.