TAG Heuer has embodied Swiss avant-garde watchmaking since 1860. Each TAG Heuer watch is made in the Swiss Jura Mountains and is designed for high performance. Since the pioneering oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate and push the boundaries of accuracy with advanced technology. This passion for action, embodied by ambassador and F1 racing legend Ayrton Senna and on screen by actor Chris Hemsworth, is infused into every TAG Heuer watch. Following the world of high-octane motorsports, TAG Heuer Carrera, Monaco or Autavia watches are icons born on the wrists of champions. They take on any challenge under pressure.
By combining avant-garde design with a bold style, TAG Heuer has become a pioneer in the watchmaking world. Since 1860, every watch made by TAG Heuer in Switzerland embodies our commitment to outstanding and ultra-precise performance. Thanks to our unique savoir-faire and new technologies, we at TAG Heuer continue to push boundaries and showcase our heritage.
Whether it is the first self-winding crown mechanism, the very first magnetic tourbillon, or the first luxury Connected watch in 2015: TAG Heuer has always made innovation its raison d’être. Across our four different production sites, TAG Heuer craftsmanship remains the driving force behind new, groundbreaking innovations in watch technology.
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